New Year’s Resolutions are a great way to kick-start a project in January. And if a fresh website is one of your goals this year, then why not start right now? If your company’s or organization’s website has been neglected recently, but you’re hesitant about a new look, perhaps you should resolve to make it…
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The Essential Functionalities a Nonprofit Website Should Include A good website is essential for your nonprofit organization; it serves as one of the most powerful tools and the foundation of your online presence. A strong website increases visibility through user-friendly design, educates new supporters, promotes projects and events, and encourages people to contribute. However, creating…
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“A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase. Having a strong online presence, particularly a website, can be make or break for generating more…
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Even when the internet continually evolves to meet the ever-changing needs of its users, one thing remains constant: the pivotal role of online web forms. A web form (or HTML form) is a place where users enter data or personal information that’s then sent to a server for processing. 84% of marketers use form submissions…
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In my freelance work developing website designs I’ve consistently noticed that clients don’t want a lot of complexity. Simple sells. Everyone wants something custom to have their website stand out, but they also don’t want to learn how to go in and edit HTML content in a back-end. This leads to a side career of…
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Image by Gerd Altmann from Pixabay Design thinking… development workflow… it’s a foundational process providing structure to a team’s project. This process encompasses all aspects of a web development project until launch. My journey as a web developer may be similar or very different from many others’ journeys. Over the years and through varied website…
Continue reading →The idea is that copy (and the message you’re trying to convey through that copy) should dictate design – not the other way around. Now, this is in no way meant to underestimate the importance of design. Design can breathe life into the story the copy is telling, and done properly, great copy plus great…
Continue reading →There are advantages and disadvantages of both fixed rate and hourly rate. I need to evaluate my preferences as well as the client’s requirements while choosing a billing method. Most freelancers use a mix of hourly and fixed pay rates pricing for different projects. While I tend to base quotes on an hourly rate, my…
Continue reading →Fix, improve, or get insights on your website without adding headcount to your team. Put my expertise to work. Regardless of whether you have web designers or editors on staff, it’s worthwhile to hire a consultant for a website redesign. A consultant brings outside perspective, a breadth of knowledge from a vast array of industries,…
Continue reading →“Client sites are children you give to adoptive parents to raise. When it’s your own site, you have only yourself to take the credit or the blame for how things work out. You have the luxury to find and fix and agonize and obsess, but it’s also hard to know when to stop. I knew…
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