In my freelance work developing website designs I’ve consistently noticed that clients don’t want a lot of complexity. Simple sells. Everyone wants something custom to have their website stand out, but they also don’t want to learn how to go in and edit HTML content in a back-end. This leads to a side career of…
Continue reading →The idea is that copy (and the message you’re trying to convey through that copy) should dictate design – not the other way around. Now, this is in no way meant to underestimate the importance of design. Design can breathe life into the story the copy is telling, and done properly, great copy plus great…
Continue reading →There are advantages and disadvantages of both fixed rate and hourly rate. I need to evaluate my preferences as well as the client’s requirements while choosing a billing method. Most freelancers use a mix of hourly and fixed pay rates pricing for different projects. While I tend to base quotes on an hourly rate, my…
Continue reading →Fix, improve, or get insights on your website without adding headcount to your team. Put my expertise to work. Regardless of whether you have web designers or editors on staff, it’s worthwhile to hire a consultant for a website redesign. A consultant brings outside perspective, a breadth of knowledge from a vast array of industries,…
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