The idea is that copy (and the message you’re trying to convey through that copy) should dictate design – not the other way around. Now, this is in no way meant to underestimate the importance of design. Design can breathe life into the story the copy is telling, and done properly, great copy plus great…
Continue reading →
For many small business owners, the new year is a time to finally take on a growing to-do list. Have you found time to update your website and social media business pages for the new year? If you have not done so already, take thirty minutes to perform the following updates listed below. Making these…
Continue reading →There are advantages and disadvantages of both fixed rate and hourly rate. I need to evaluate my preferences as well as the client’s requirements while choosing a billing method. Most freelancers use a mix of hourly and fixed pay rates pricing for different projects. While I tend to base quotes on an hourly rate, my…
Continue reading →Fix, improve, or get insights on your website without adding headcount to your team. Put my expertise to work. Regardless of whether you have web designers or editors on staff, it’s worthwhile to hire a consultant for a website redesign. A consultant brings outside perspective, a breadth of knowledge from a vast array of industries,…
Continue reading →“Client sites are children you give to adoptive parents to raise. When it’s your own site, you have only yourself to take the credit or the blame for how things work out. You have the luxury to find and fix and agonize and obsess, but it’s also hard to know when to stop. I knew…
Continue reading →New Year’s Resolutions are a great way to kick start a project in January. And if a new website is one of your goals this year, then why not start right now? If your company’s or organization’s website has been neglected recently, perhaps you should resolve to make it over with a new look. These…
Continue reading →